Invention: Let babies feed themselves Plum Organics: Neil and his wife came up with a healthy and modern way of preparing baby food, which is one of the major challenges of parents. So Neil started Plum organics in his California home seven years ago. Parents now appreciate their invention of babies can now feed themselves, without making mess. And Neil quickly realized they were onto something, He had led Plum Organics to become one of the fastest growing food brands in the US for baby, toddler and kids. This little piece of ideas has now make Neil and his team lot of fortune. The company sell went from $300,000 in sales a year in 2008 to last year $92 million in sales.